Filly Media grows mobile apps and websites: more installs, more online sales, and a brand more people know by name. Google and Meta ads, OEM promotions, Spotify audio, affiliate networks, and the strategy and design that tie them together.
Seven stages, one phone. Each stage is a service we run, and each one feeds the next. Tap the phone at any stage.
Market sizing, competitor teardown and a channel mix with CPI, retention and ROAS targets per city and platform. You know what success costs before a rupee is spent.
Positioning, app icon, store listing and creatives that feel native to each feed. Better store conversion lowers the cost of every other channel.
Google App Campaigns and Meta Advantage+ with creative testing at volume, bidding toward the event you care about: sign-up, KYC, first order. Not just the install.
Preloads, device app-store placements, folders, notifications and lock screens on Android phones. Reach people at setup, before their home screen fills up.
Audio and video ads with a tappable companion banner, targeted by genre, podcast, playlist mood and moment of day. Commutes and workouts become install moments.
Vetted CPI and CPA partners, every install checked through your attribution partner. Fraudulent and duplicate installs are blocked before they reach your invoice.
Installs, cost per install, retention and return on ad spend in one live report, with weekly calls on what to scale, fix or stop.
Your website is where marketing turns into money. We bring the right people to it, turn more of them into customers, and make sure the rest remember your name next time they need you.
We treat your website like a store with a till. Every dollar of ad spend is tracked to a sale or a lead, and budgets move toward what returns the most.
We report on orders, leads, cost per acquisition, conversion rate and ROAS.
Sales campaigns harvest demand. Awareness campaigns create it, so there are more people ready to buy next month than this month.
We report on reach, frequency, video completion, brand lift and branded search growth.
Hire one service or the full stack, for an app, a website or both. Every channel reports into the same numbers.
User acquisition and re-engagement for Android and iOS, planned around CPI and retention.
Search, Shopping, Performance Max and Meta campaigns that turn visitors into orders and leads.
Video, audio and OEM reach campaigns, measured by brand lift and branded search.
Vetted CPI and CPA partner networks with fraud filtering before billing.
Fast, search-friendly websites and landing pages built to convert.
Positioning, identity, app store listings and creative systems.
Market research, channel mix, budgets and KPI models.
App Campaigns, Search and Performance Max, bid toward in-app events.
Advantage+ app campaigns across Facebook, Instagram and Reels.
Preloads, device app stores, notifications and lock-screen placements.
Audio, video and podcast ads with tappable companion banners.
In app campaign to drive installs at scale, with conversion optimization shifting from app installs to trial sign-ups and paid subscriptions.
Turn In-App Ads into Measurable Deposit and Trading Growth.
Creative rotated every few hours around team news, affiliate partners capped by fraud score, and OEM notifications timed to the toss.
Brand refresh, a quiz-led website designed for speed, and Search plus Meta campaigns sending traffic to it.
A brand film cut for YouTube and Reels, Spotify audio in metro cities and OEM lock-screen takeovers, followed by Search and Meta campaigns to capture the new demand.
Coverage of our work and growth across business and marketing media.
How Filly Media grew from an affiliate marketing start in 2016 to operations in India and the UAE, and its plans to expand into new markets.
Read more on Business StandardA spotlight on Filly Media’s next chapter: taking its performance marketing business to international markets.
Read more on Sangri TodayCoverage of the company’s growth plans, including new in-house products and fresh approaches for merchants and affiliates.
Read more on WebIndia123
Partner types, payout models, tracking and the quality rules that keep an app affiliate program profitable as it grows.
Two sources can have the same cost per install and very different real costs. Here is how to choose between CPI and CPA, with a worked example.
Android phone makers ship their own app stores, setup screens and notification channels. Here is how app marketers buy that space, and when it costs less than a social feed.
OEM promotions place your app inside the software that Android phone makers ship: their own app stores, device setup flows, folders, notifications and lock screens. They reach users at the moment a new phone is set up, often at a lower cost per install than social feeds.
Most clients work with us on a monthly retainer plus media, or on a performance model priced per verified install or per in-app event such as sign-up, KYC or first purchase.
Yes. Every channel is tracked through your mobile measurement partner, such as AppsFlyer, Adjust or Branch, so installs and events are de-duplicated and fraud-filtered before they are reported or billed.
We fix tracking first, then run Google Search, Shopping and Performance Max with Meta catalogue and conversion campaigns, retarget visitors who did not buy, and test landing pages and checkout steps to lift the conversion rate. Budgets move every week toward the campaigns with the best return on ad spend.
We plan reach and frequency across YouTube, Meta video, Spotify audio and OEM placements, keep creative consistent with your brand, and measure results through reach, video completion, brand lift studies and growth in people searching for your brand by name.
Yes. We design and build websites and run web marketing on Google Search, Performance Max and Meta, with conversion tracking set up from day one.
A first round of Google and Meta campaigns usually goes live within two weeks of kickoff. OEM and Spotify placements follow once creatives and inventory are approved.
Tell us about your app or website and what you need most: installs, sales or awareness. We’ll come back with a channel plan, cost estimates and a first-month budget.
[email protected]Conferences, expos and meetups the Filly Media team is heading to, and recaps of the ones we have been to. Come and say hello.
Applies to www.fillymedia.com
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Filly Media might share the data collected/received regarding you as mentioned in our privacy policy with our advertiser’s publishers, developers, and our data companies. They might use this data or information to display ads relevant to you, determine the interest areas of the users, and study your site interaction and user behavior to improve their services. Such partners’ use of the information we share with them will be governed by their respective privacy policies.
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If you have any queries regarding our privacy policy or any questions about our practices, you can contact us at [email protected]
