Notes on growth.
Practical guides on digital marketing, affiliate marketing, app growth and website sales, written by the Filly Media team that runs the campaigns.
Affiliate marketing for mobile apps: a practical guide to CPI and CPA programs
Partner types, payout models, tracking and the quality rules that keep an app affiliate program profitable as it grows.
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CPI vs CPA: how to choose the right pricing model for app campaigns
Two sources can have the same cost per install and very different real costs. Here is how to choose between CPI and CPA, with a worked example.
What are OEM promotions, and when do they beat social ads?
Android phone makers ship their own app stores, setup screens and notification channels. Here is how app marketers buy that space, and when it costs less than a social feed.
Affiliate fraud in app marketing: how to spot it before it reaches your invoice
Click spamming, click injection, device farms and fake installs: the signals that give each one away, and the contract terms that protect your budget.
Five fixes that lift website sales before you raise ad spend
More traffic will not fix a leaky website. These five checks usually raise orders faster and cheaper than a bigger media budget.
How to measure brand awareness without guessing
Awareness campaigns are often judged on impressions alone. These are the measures that show whether more people actually know and look for your brand.