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Mobile app marketing guides.

Practical mobile app marketing guides from the Filly Media team: strategies, benchmarks and checklists you can use in your next campaign.

Abstract rings of light representing placements on Android devices
Mobile app marketing

What are OEM promotions, and when do they beat social ads?

Android phone makers ship their own app stores, setup screens and notification channels. Here is how app marketers buy that space, and when it costs less than a social feed.

14 October 20262 min read
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