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Affiliate marketing guides.

Practical affiliate marketing guides from the Filly Media team: strategies, benchmarks and checklists you can use in your next campaign.

Network diagram of affiliate partners connected to a central app

Affiliate marketing

Affiliate marketing for mobile apps: a practical guide to CPI and CPA programs

Partner types, payout models, tracking and the quality rules that keep an app affiliate program profitable as it grows.

20 October 20264 min read

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A shield with a check mark filtering suspicious traffic dots

Affiliate marketing

Affiliate fraud in app marketing: how to spot it before it reaches your invoice

Click spamming, click injection, device farms and fake installs: the signals that give each one away, and the contract terms that protect your budget.

10 October 20264 min read